The first thing Musicopia does right is focus. All of the store's peripheral items cater to its main marketing goal as a 'music lifestyle' shop. The colorful vintage clothes are potential stage-wear for the right performers. How does this relate to the indie musician? One word - merchandising. Established musicians understand the value of merchandising, but up-and-coming groups sometimes overlook this important source of additional revenue. Why not up the ante at your next gig and sell some merchandise? T-shirts, hats, and other items with your band's logo on them are all part of the marketing machine.

Musicopia succeeds in another area perfect for accomplished performers; music lessons. If you have knowledge of music beyond "three-chords and the truth," you too could find a lucrative side business in teaching what you know to beginners. Music instruction isn't for everyone; it requires patience and a technical knowledge of the craft. If you have those qualities and need the cash, why not think about taking on some students or sign on as an instructor at a local music store.

The art sold at Musicopia is all music-related, highlighting a trend that has become very popular in the arts - mixed media. Bands who find it difficult to get booked in established venues might try mixing it up a bit themselves. Texas new wave/bubblegum band, Pink Filth, played their music in local art galleries as part of a "performance art" project. This gave them access to a unique audience where there was no competition from other groups.

When a struggling band tries to expand its income, it's good to branch out into areas that are logical for the group. The key is to think beyond the stage, but work within familiar musical territory. A two-person acoustic act can record stock music for radio and television production houses. An electronic band could find excellent pay doing indie film soundtrack work or music for industrial training videos. The key is to think outside the box.

Musicopia is a unique venue in Illinois. There are many stores throughout the nation that can be a jumping off point for ideas for your band. If you are thinking about marketing when you visit them, it isn't too hard to see how their ideas can work for you. Give it a try - good things can happen!